Ok – We recently talked about how the Church, and Christians in general, should be effecting society and should have a presence in the world. The next question to pose is: What does that look like? Also, is there a right and wrong way?
Enter my drive home the other day… I am heading down a main street in suburbia, and suddenly my eye is drawn to a full 4×8 readerboard with 1′ Neon Yellow lettering screaming “CHRISTIAN”. Driving closer, the finer print becomes readable…” BANKING IS COMING”.
Alright. I get it. I know the bank immediately. I know that they have had great success with this marketing strategy. They promote themselves as the “Christian” alternative to normal banking. They have drawn a percieved line in the sand that the “Big Banks” can’t and won’t cross. I don’t belittle them for repeating what has proven to be a successful strategic positioning decision. My curiosity, and my initial thought, was whether or not this positioning was solely self-serving. Does it in any way help the cause of the Church? (which I am asserting to be the fulfillment of the Great Commission for the purposes of this discussion) For that matter, does it need to?
It seems to me that while this may be a plus for them, and their business, it has a counterproductive
“Christian ghetto” effect in polarizing the rest of the world. What is “Christian” banking anyway? Is it merely giving your money to a “Christian” management team? Are those going to non-Christian banks expecting anything less than honesty, integrity, and fair treatment from their bank? Is it merely to say “if you’re not a Christian, you’re not our target market, and if you are, we are the only bank that will make you feel special about it…” I believe, and I think the success of the bank in their opening of the second branch proves, that it is the latter. For some reason, that saddens me.
I will stop there for this moment. I reserve the right to add my own commentary to my original thoughts as I see fit. But how about your thoughts? After all, isn’t that part of what this is for?